Foreword & Board exchanges with Christian Klein.
by Gianmaria Perancin, Chairman SUGEN CLT, Chairman Utilisateurs SAP Francophones (USF)
A SUGEN F2F is always an incredible appointment in our lives as of
User Group representatives, especially when we can exchange directly with SAP Top Executives.
Even if, unfortunately, once again, our November meeting has been a virtual one,
we were able to discuss with SAP in a constructive
and transparent dialogue.
In other words, together we are key in giving SAP the elements to improve their solutions and services.
Here, I would like to focus on our exchange with Christian Klein, with whom we really enjoy a valuable and open relationship.
This time, Christian has exchanged with us about the evolution of the market and how SAP tends to adapt to it. As you can expect, “RISE with SAP” is one of the topics we discussed about, and Christian recalled how this offer brings practically everything out of the box: from the functionalities covering a lot of industry domains, to the hosting through the major hyperscalers in the world or also SAP facilities.
“RISE” is key forsustaining the business processes of the future.
Christian has also confirmed how SAP is pushing partners to really embrace this offer, and he sees that many of them are already part of the business technology platform that goes with “RISE”.
SAP Product Day, November 16
by Philip Adams, Board Member & Ireland SIG Chair, UK & Ireland user group (UKISUG)
- Thomas Saueressig – Member of the Executive Board of SAP SE for SAP Product Engineering, SAP
- Sven Denecken – SVP & COO S/4HANA and Head of Product Success, SAP
- Elvira Wallis – Head of SAP Globalization Services, SAP
- Provide a benchmark for process mining
- Quantify the value
- Extend processes to be automated
- Deepen integration to Solution Manager
- Spend management
- Document & reporting
- Sustainability and more..
Localisation empowers customers to succeed locally and globally and growth in volume of local versions has grown exponentially over the years. In the first half of 2021, 651 ‘’localisations’’ were released. S/4 public cloud has 43 local versions, 5 more will be added in 2022 (e.g. Colombia) and 11 are planned for 2023 (including Argentina).E-invoicing regulations globally have expanded rapidly from 4 in 2011 and will now include, social media integration for job applications, employees, travellers, tax accountants.
SAP is focusing on ecosystems to complement SAP localisation solutions for scale and adoption, for example, by encouraging partners to design and build extensions, create multipliers, and capture insights. The strategy also covers standardisations, integrations, cross product lines with both line of business and specific scenario approaches.
Finally, Elvira outlined the priorities ahead that include
- Regulatory / legal changes
- The trade off balance between market forces and customer demand
- BTP as an asset on which to build localisations
Strategy Session Day, November 17
by Amanda Gibbs, General Manager, African SAP user group (AFSUG)
SUGEN welcomed 2 new User Groups in 2021!
Gianmaria and Yasmin welcomed the SUGEN members to the SUGEN Virtual Strategy Session Day 2. SUGEN members thanked Yasmin and the team for the Galtoni Game Board, a game to play with an outcome just as unpredictable as the Covid Pandemic 😊
Singapore (SSUG) – Zhang Yan and Sridhar Penubolu
The newly introduced teams presented their vision and insights into their knowledge and information sharing. SUGEN welcomes the two new User Groups, and the GUGO team will connect them with SUGEN.
CLT nominations and announcements
A great welcome and congratulations to the newly elected SUGEN CLT Committee members!
CLT presented the CLT – User Group Alignment Results
As SUGEN F2F meetings are not possible on-site due to the pandemic, the CLT – User Group Alignments have been introduced. These alignments were defined as a new channel of communication between the CLT and the User Groups, to foster informal exchange and discussions. As a result of the ongoing hybrid events, the lack of face-to-face meetings, events, and the uncertainty of the current global situation, all User Groups face similar challenges.
Philip presented the top 5 topics raised by User Groups during the alignments, which included UG-specific topics, Rise with SAP, SAP S/4HANA, Licensing & Audit, and Localization.
Gianmaria gave feedback on the expectations from the user group communities on collaboration, improved communication through SUGEN, target groups and members.
Joan presented the next steps and action plans regarding knowledge sharing and collaboration improvements on SAP strategic topics.
SAP Global User Groups Oganization Update – 2021 and What’s Next
by Yasmin Awad, SVP, SAP Global User Groups Organization
During her session on November 17th, Yasmin Awad provided an overview of how the SAP GUGO and User Groups coped with current challenges we are all facing nowadays and initiated the discussion about strategic priorities for 2022.
SUGEN Best Practices, November 18: Member Acquisition Initiatives
by Craig Dale, CEO, UK & Ireland user group (UKISUG)
In November we looked at how User Groups attract new members and whether any groups had found specific strategies that have worked well, or perhaps did not work. We discussed the challenges we face in growing our communities and planned campaigns, which we hope will bring in new members in the future.
AFSUG opened the discussion with Project Spring, an initiative centred on the appointment of SAP expert veterans, on a short-term contractual basis, to market and sell AFSUG Memberships to SAP net new customers. The success will be tested as to the value to both those appointed and the User Group, with lessons learned reviewed regularly.
This is a unique idea to bring in SAP Industry experts who are well networked in the SAP ecosystem with an attractive incentive for them to hopefully ensure AFSUG acquire new customer members quicker.
Other User Groups, including SAPSA, ASUGMEX, SAPience.be, SAUG and UKISUG shared strategies they have utilised to varying levels of success, including:
- Word of mouth referrals
- Annual conferences
- Email targeting
- Social Media, including targeted paid campaigns
- This was cited as the most important social media platform for targeting and attracting members by a few User Groups, who had a positive experience
- Leveraging partners to target their customers was highlighted as being a useful route to growing member numbers
- Utilising SAP contacts and sales executives to target their customers was quoted as being a very important route to new members and varying levels of success were highlighted by different groups
- Being present and even exhibiting at SAP and partner events in a face-to-face environment was highlighted as having a positive impact
- Lack of face-to-face events in 2020/21 was highlighted as having a major negative impact on User Group membership
- Using a lead generation platform was discussed as having a positive impact in the long term, but was not a short term strategy.
Executive Exchange, December 9
by Tracey Greig, Managing Director, SAPience.be
- Juergen Mueller – Chief Technology Officer and Executive Board Member, SAP
- Michael Ameling – Senior Vice President, Head of Intelligent Enterprise and Cross Architecture, Technology & Innovation, SAP
- Matthias Allgaier – Vice President, Head of Product Management Intelligent Enterprise, Technology & Innovation, SAP
He outlined the steps in the Intelligent Enterprise and focused on the SAP Business Technology Platform with the many powerful capabilities and how to realize its value that has now API embedded into the applications:
- Lead to cash – meaning how to cover the entire business processes, initial contact, service delivery, driving revenue, experience optimisation.
- Design to operate – How to encompass the entire lifecycle ranging from design to planning, manufacturing, delivery and finally operations. Ensuring a resilient and sustainable Supply Chain.
- Source to pay – optimize, simplify, and effectively manage all spend processes and categories to drive business outcomes, using an intelligent Network.
- Recruit to retire – understand, manage, and optimize all aspects of workforce (employees and external workers) in line with business objectives and with clear financial impact.
Guidance is in place for Enterprise Architects (Integration Architecture Guide for Cloud and Hybrid Landscapes, SAP’s Hybrid Integration Platform for the Intelligent Enterprise), ensuring tasks are seen for what they are as the vital workflow, and the focus is on Business Outcomes, Integration and Technology. Pushing all to use what is available.
Overall, two sessions that were most valuable to the User Groups sharing and showcasing the new improved updates for Intelligent Enterprises and the BTP landscapes.