SAP Announces Intent to Take Qualtrics Public Jul 27, 2020 WALLDORF, Germany, July 26, 2020 — SAP SE (NYSE: SAP) today announced its intent to take Qualtrics public through an initial public offering (IPO) in the United States. Qualtrics is the market leader and creator of the Experience Management (XM) category, a large, fast-growing and rapidly evolving market. SAP intends to remain the majority … This content is only for paying members. Are you a member yet?. Click here to login. Do you want to become a member?. Click here to register.