Customer Experience – Drive your customer digital by leveraging SAP CX  – April 20th

Customer Experience - Drive your customer digital by leveraging SAP CX  - April 20th Members - Login to reserve your place Book as a guest

Dear Valued Member

The focus Group Customer Experience is announcing the next Master Class
on April 20th, 2023, 12:30 – 17:00


  1. During this session, we will explain what our customer Ypto (NMBS) was facing as challenges regarding to Customer Data Management in combination with effective Marketing Automation. Our focus will be on the solution architecture and integration of the complex landscape where the SAP Customer Data Cloud plays the central part.
  2. Want to hear something spicy? Then listen to the B2B and B2C Commerce story of Heuschen & Schrouff Oriental Food, the leading distributor of Asian products in West Europe.It’s fascinating how this B2B food wholesaler can successfully run a B2C shop at the same time.
  3. Buying and selling living insects, like mites and colonies of bumblebees, online isn’t something most of us do everyday. And yet, for Biobest, we are able to provide a smooth experience for both professional growers and account managers to see customer specific assortments, an overview of previous orders and much more.



12:30 - 13:30

Welcome & sandwiches

13:30 - 14:15

Customer Data Management with SAP CDC

By NMBS - Ypto - Amista
14:15 - 15:00

A spicy mix of B2B and B2C Commerce for wholesale food

By Heuschen & Schrouff - delaware
15:00 - 15:15

Comfort break

15:15 - 16:00

Sustainable crop management: selling bumblebees and mites with SAP CX

By Biobest - Elision - Flexso
16:00 - 16:15


16:15 - 17:00

Networking Drink

Get to know your speakers

Jimmy Laureys

CX & S4 Consultant, Solution Architect, Amista



Michael Hossain

CX & S4 Consultant, Amista



Purdey Driessen

Project Manager, Heuschen & Schrouff Oriental Food



Gregory Kuyckx

Commerce Consultant, Elision