In our previous article, we took a detailed look at the challenges that Benelux wholesalers will face in the rapidly changing economic landscape of 2024. With digitalization turning traditional business models upside down, these leaders face the task of meeting growth expectations, continuing to invest in technology and addressing pressing staffing issues.
We focus specifically on the emerging trend of direct-to-consumer (D2C) commerce, where the competitive landscape is evolving and wholesalers must embrace new strategies to remain relevant in an increasingly digitized market.
