USERday 2025
Smart Business Made Simple
SAP helps you work smarter by combining AI-driven insights, sustainable practices, seamless cloud connectivity, and predictive analytics. But how do you start turning these innovations into real results for your own business?
Join the Belgian SAP community on December 2nd at SAPience USERday and get practical inspiration, clear insights, and concrete ideas you can start applying the very next day. Discover how companies like yours are already working smarter with SAP, and see how AI, data, and cloud can become part of your daily operations.
Let’s make your business smarter – together.
What to Expect
- Inspiring Keynotes
From vision to reality – hear how thought industry leaders and pioneers are shaping the future of business with SAP technology. - 15+ Breakout Sessions
Covering a wide range of SAP best practices and innovations, across industries and lines of business. You’ll find sessions tailored to both business professionals looking to refine their cloud strategies and technical experts like developers and IT architects who want to get hands-on with the latest in SAP architecture and infrastructure. - Roundtable Discussions (NEW)
Talk with peers and experts in interactive sessions focused on challenges, insights, and proven approaches. Topics about HR, Supply Chain, Finance, … join the expert table of your choice. - A Festival of Real-World Innovation
Expect a dynamic, inspiring program (to be revealed soon!) that blends customer cases, expert talks, and live demos. - Something for Everyone
Whether you’re focused on strategy, business processes, transformation, or want to dive deep under the hood with tech, integration, and architecture, the USERday has you covered.
Practical Info
Date: Tuesday, December 2, 2025
Location: Salons de Waerboom, Groot-Bijgaarden
Timing: Doors open at 08:30 – Event closes around 18:30
Breakfast, lunch, coffee breaks & networking included
On-site parking available
Register Now
Don’t miss Belgium’s leading SAP community event. Secure your spot today and stay tuned for the full agenda in mid-September.
Agenda
08h30
08h30 – 09h00
Welcome Coffee
09h00
09h00 – 09h30
Welcome & Opening Keynote
SAPience & SAP – Gert De Pauw & Stijn De Beuckelaer


09h30
09h30 – 10h00
Transformation and Move to Cloud
Discover how organizations can embark on their ERP cloud transformation journey with RISE with SAP and GROW with SAP towards the SAP Business Suite. These tailored journeys support companies of all sizes in adopting SAP Cloud ERP at their own pace. Learn how to take full advantage of the tools and technologies that are already part of many SAP Cloud ERP packages, including the SAP Business Technology Platform for clean extensions and integrations, SAP Signavio and SAP LeanIX for continuous process and architecture optimization, and SAP Business AI and the Business Data Cloud for intelligent, data-driven innovation. Join us to explore how these capabilities come together to support a modern, future-ready ERP transformation.
David Yawalkar | Global Head of Solution Management RISE with SAP – Package Commercialization & Services | SAP

Break-out rooms
10h00
10h00 – 10h45
Moving from SAP ECC to SAP Public Cloud: how smartphoto prepared for a futureproof ERP
Discover how smartphoto transitioned from SAP ECC to SAP Public Cloud in record time. With careful preparation, the company successfully migrated finance, procurement, sales, and warehouse management processes to the cloud.
The result? A faster, more intuitive, and more efficient ERP solution that significantly improves the user experience.
Jonas Persyn | Chief Financial Officer Smartphoto

Smooth integrated AP processes in the public cloud
With the xSuite Sphere BTP solution you can see a SAP certified clean core application which seamless integrates E-Invoicing, OCR with AI integrated component and an optimized AP solution into the public cloud of SAP.
xSuite will present the xSuite Multi-tenant BTP solution and how this integrates into a SAP Public Cloud environment.
Hans Willems | Managing Director xSuite Benelux

Start Now: AI for every SAP Landscape
SAP Joule requires S/4HANA private cloud, but most companies still run on-premise or ECC. This session shows how MCP servers on SAP BTP securely connect any SAP system to modern AI platforms via Cloud Connector with principal propagation. A live Elia Group demo highlights querying SAP data through an AI agent, covering architecture, security, and implementation steps.
Wouter Lemaire | SAP Solution Architect, Developer and part of SAP Mentors

Plenary room
10h45
10h45 – 11h15
Coffee break
Break-out rooms
11h15
11h15 – 12h00
Driving change at Honda, using Signavio and LeanIX
This session shows how LeanIX and Signavio are being used at Honda Motors Logistics to understand the impact of their biggest initiative ever; the migration of their own mainframe ERP towards SAP S/4HANA.
Nicolas Pauwelyn | Solution Lead Architect & Advisor delaware

The Barco Journey to SAP S/4HANA – From Brownfield to Greenfield with SAP Signavio
Join us for an inspiring keynote that showcases the transformative power of SAP Signavio in action. Learn how Barco leveraged data-driven insights to define clear priorities, eliminate unnecessary process variants, and streamline operations. This session will reveal how these strategic decisions fueled efficiency, innovation, and resilience—empowering Barco to transition from a brownfield S/4HANA environment to fully unlocking the value of the SAP platform.
David Peirs | S/4 Program & Transformation Lead Barco
Martin de Fouw | Customer Success Manager SAP Signavio


A 360° integration view: KU Leuven’s connected SAP landscape
In this session, we will have a look at how the complex integration landscape at KU Leuven was successfully migrated to SAP Integration Suite and how the landscape will be evolving in the future.
Expect a real-world integration experience, with highlights such as PEPPOL, that can be applied across a variety of SAP landscapes.
Jan Verreydt | Integration Specialist KU Leuven
Maxime Walravens | SAP Integration Consultant Flexso


12h00
12h00 – 12h45
Successful SAP S/4HANA Private Cloud Conversion as the Foundation for Barco’s Digital Roadmap
Barco, a leading international technology company headquartered in Belgium, partnered with Expertum to accelerate its digital transformation. By choosing RISE with SAP S/4HANA Private Cloud, Barco ensured a future-proof IT landscape and standardized processes.
In just 10 months, they completed the move from SAP ECC—discover their key success factors, lessons learned, and next steps.
David Peirs | IT Program Manager Barco
Cindy Huyghens | Senior Project Manager Expertum


Growth Companion App
Presenting the ‘Growth Comapnion App’; a groundbreaking concept powered by SAP SuccessFactors, SAP Datasphere, and SAP BTP.
The ‘Growth Companion App’ brings performance management and training to the shop floor, providing real-time insights into skills and growth potential.
The solution was developed and rolled out in close collaboration with BEWEL.
Hans Huybrechts | Solution Architect SAP SuccessFactors delaware
Louis Olivier | SAP SuccessFactors Expert delaware


Event lead generation at Puratos: from events to opportunities
Discover how Puratos and Flexso co-created an innovative application for SAP Sales Cloud on SAP BTP.
The solution seamlessly connects event planning and execution with sales follow-up and provides valuable insights by combining participant data, event costs and business outcomes. This makes ROI evaluation straightforward and helps to run more impactful events!
Christophe Rigaux | Global Sales Operations and Digital Transformation lead Puratos
Bert Van Bree | SAP BTP Competence lead Flexso
Jef Op de Beeck | SAP Customer Experience consultant Flexso


Plenary room
12h45
12h45 – 14h00
Lunch & networking break
Round table discussions 13h15 – 14h00
14h00
14h00 – 14h45
“Flip the Script”
Karl Meesters | Public speaker, TV host, and former life & career coach | Keynote

Break-out rooms
14h45
14h45 – 15h30
Driving Strategic Business Value Through SAP Category Management: A Client Journey from Insight to Impact
Discover how SAP Category Management can transform procurement strategies through a customer case study.
Explore how SAP Category Management enables organizations to meet spend management goals and drive key business objectives through automation and insight-driven processes.
This session presents a client case study illustrating the end-to-end journey from design to deployment, highlighting how digitalizing and streamlining category strategy development, execution, and monitoring can unlock higher cost savings and improve productivity.
Margo Van Audenhove | SAP Sourcing & Procurement Manager Deloitte

Rethinking Data Management: Unlocking the Potential of SAP Business Data Cloud
In today’s complex data landscape, organizations waste time and resources to unify, integrate, and derive real-time insights from disparate data sources. SAP Business Data Cloud cuts this process short and disseminate your core SAP data and Intelligent Applications as a SaaS solution out-of-the box.
SAP Business Data Cloud seamlessly integrates SAP and third-party data, unlocking AI-driven analytics and scalable data management through a cloud-native architecture. This session will explore how SAP Business Data Cloud enables agile data orchestration, advanced AI capabilities, and governance to empower business users, IT teams, and data scientists alike.
Nick Raymaekers | Solution advisor SAP Business Data Cloud
Tom Stock | Solution advisor SAP Business Data Cloud


Maturing the EA practice at delaware, using LeanIX & SAP EA
Practice what you preach! Learn how delaware International is implementing LeanIX while maturing their EA practice.
What are the pitfalls you need to watch out for and how should you starting your journey into an EA practice and LeanIX?
Nicolas Pauwelyn | Solution Lead Architect & Advisor delaware

15h30
15h30 – 16h15
Phase Based Maintenance through Customer Case
Explore the practical application of Phase Based Maintenance in SAP through an insightful customer case study.
Understand how this innovative phase-based solution is implemented to enhance reliability, cut costs, and streamline operations throughout the asset lifecycle.
Yentl Wijnants | Managing Consultant Emixa

The Transformative Potential of Agentic ERP
The manufacturing sector is at a pivotal moment, transitioning from simple automation to intelligent, agentic systems.
While current automation provides incremental gains, the real opportunity lies in agentic AI, which promises holistic transformation and strategic value.
This shift requires a strategic focus on scalability and ROI to unlock unprecedented efficiency and innovation.
Success hinges on adopting an ‘Understand Scale First’ approach to ensure that the move to agentic AI delivers sustainable, enterprise-wide impact.
Kris Bornauw | SAP Enterprise Architecture Leader Deloitte

Rethinking Integration: the power of Event-Driven Architectures
Traditional integration patterns often struggle to keep up with the demands of modern, distributed, and real-time business processes. Event-Driven Architectures (EDA) offer a new way to design integrations in a more scalable, resilient, and responsive way.
In this session, we will explore how organizations can rethink integration by shifting to event-driven models. We’ll cover the key principles of EDA, real-world use cases, and the value it brings in enabling agility and decoupled innovation.
Kenneth Berckmoes | SAP Solution Advisor, SAP Business Technology Platform

Plenary room
16h15
16h15 – 18h30











